Pennsylvania's Outdoor Recreation Industry Has a New Customer Pipeline

The Pennsylvania Outdoor Recreation Association has launched a statewide pass program for 4th & 5th graders - and we're looking for Pennsylvania outdoor recreation providers to participate.

Not Another Marketing Pitch. A Statewide Outdoor Recreation Program.

The PA Outdoor Adventure Pass is a legitimate industry initiative from the Pennsylvania Outdoor Recreation Association - your trade association for outdoor recreation businesses.

What makes this different:

Built specifically for Pennsylvania outdoor recreation businesses only
Backed by PORA's 30 years of industry representation
$100,000+ marketing investment already committed
Partnership with regional DMOs and tourism organizations
33 Pennsylvania outdoor recreation providers already participating

This is not a generic marketplace, lead generation service, or "list your business" platform. This is your industry association investing in customer acquisition for Pennsylvania outdoor recreation providers.

1. You Design Your Offer

Create an offer that generates revenue for your business on every pass holder visit. You control the terms.

2. We Drive the Customers

$100K+ marketing campaign reaches families across Pennsylvania and neighboring states. They buy passes for $69.

3. You Get the Business

Pass holders visit your location. You generate revenue. We track visits and provide performance reports.

Submit Your Business Information

Are You a Pennsylvania Outdoor Recreation Provider?

We're specifically looking for:

Pennsylvania-based, for-profit outdoor recreation businesses including:

Caves and caverns
River outfitters (kayak, canoe, rafting)
ATV/UTV family experiences
Adventure parks and zip lines
Mini-golf and disc golf
Wildlife encounters and nature centers
Glamping and outdoor camping experiences
Family fun centers (outdoor activities)
Go-kart tracks
Outdoor ice skating rinks
Ropes courses and climbing walls
Similar outdoor family activity businesses

Yes, That's My Business

Pennsylvania Providers Already Participating

Erie Zoo

Indian Echo Caverns

Pocono Whitewater

Pioneer Tunnel Coal Mine

Refreshing Mountain

Adventure Sports in Hershey

33 Pennsylvania outdoor recreation providers plus 9 ski resorts have joined. Your business could be next.

You Design Offers That Work for Your Business

Free admission for pass holder with paid adult admission (zoos, caverns, tours)
BOGO tickets (ski resorts, adventure parks, attractions)
50% discount for pass holder (climbing gyms, rentals, activities)
Free activity with paid package (multi-activity centers)
Discount on specific offerings (lessons, camps, specialized experiences)

You choose what makes sense for your business model. The goal is generating revenue on every redemption, not giving away free experiences.

I'm Ready to Participate

Learn More

Ready to participate? Download the Provider Recruitment pdf for complete program details, offer suggestions, participation requirements and a link to submit your activity.

The PA Outdoor Adventure Pass demonstrates PORA's leadership in driving innovation and collaboration across Pennsylvania's outdoor recreation industry. Together, we're building a stronger, more connected outdoor recreation economy that benefits providers, families, and communities across the Commonwealth.

tips for success

Partner Strategically: Collaborate with your regional Destination Marketing Organization (DMO) and neighboring outdoor recreation providers to cross-promote experiences and create compelling regional itineraries.
Engage Actively: Respond promptly to PORA requests for marketing content, photos, and program updates to ensure your business is featured prominently in ongoing campaigns.
Optimize Your Offer: Design your pass offer to balance immediate value for families with revenue generation for your business, considering seasonal capacity and opportunities for upselling additional services or return visits.